California Automotive Museum

Rebrand of the Petersen Automotive Museum, creates a interactive identity and celebrates the facade of the museum. 

Logo

To understand the current needs of the museum, I have conducted visits and observations. According to the observations, it is identified that visitors always bring their partners or family to visit. Providing the interactive element to the museum, can attract the non-car enthusiast to understand the topic easier. Changing the name to California Automotive Museum, celebrates the car culture in California, also as CAM can refer to essential engine part, which is the camshaft.

Identity Poster Series

The New identity posters celebrate the sound and history of race cars, bring up the reason why car enthusiasts love these so much and the reason why we think they are art pieces. The typography is representing the actual engine sound of the car at the background. 

Exhibition Poster Series

Japanese Neo Classic is defined as the 80s and 90s Japanese automobile. When we think of classic car, we tend to think about American muscle cars or Europeans. The audience of the Japanese Neo-classic is almost the same age as the automobile, who love these cars during their childhood and wish to own one. The early computer drawn shapes are one of the iconic feature of the Neo-classic, and also the advance technology car manufactures put into these cars. 

Data Visualization Poster

Car enthusiasts can identify different cars by the sound of the engine. Visualizing the sound wave explains why they can do so. In the poster are 3 different V8 engines, from different decades. This is a teaser for the installation for the museum.